The Write Copywriter website is being completely restructured. Please bare with me if you find a broken link, different or incomplete pages. I am doing my best to get these changes to you as quickly and as flawlessly as possible. Thank you !
Journalist - Writer - Editor - Teacher
web, blog, copy, content, column & review writing
holistic health, healing arts, lifestyle, spirituality, entertainment
the write copywriter makes a difference
Welcome to the Writing Portfolio Samples page of Christine McDonald, a Boston Holistic Health, Healing Arts, Lifestyle, Spirituality and Entertainment Writer, Editor, Digital Journalist and Teacher. Christine's been writing since she was old enough to hold a pencil and a thought™ and shares a diverse display of writing portfolio samples for you to look over.
But every job is distinctly specific to THAT client's project. I'm honored you'd like to peruse my samples. But let's talk. We need to discuss what my writing services can do for YOU! because that's what really matters.
For ease of scrolling and searching, categories are listed alphabetically.
Remember, too, the site is undergoing a total transformation and samples will be continued to be added until they've all been (re)loaded.
Thank you for your interest in my Holistic Health, Healing Arts, Lifestyle, Spirituality, Entertainment and Digital Journalism writing services. If you don't find what you're looking for, contact me and we'll get you what you need.
ADVERTISING COPY (Google AdWords / Print / Online): created Google AdWords copy, Classified, Display, Directory and Newspaper insert ad copy utilizing SEO/keywords and tight word counts.
John Harvey Gray Center For Reiki
Healing - created SEO/keyword specific Google AdWords copy utilizing the
company's paid and top-searched keywords promoting their Reiki
business - (to respect client privacy actual copy not provided)
The Write Copywriter - created classified directory ad copy for holistic and alternative health writing services adhering to a strict 25-word count, for publication in the Spirit of Change Alternative Health Directory - view ad here (broken link being corrected)
My Little Shangri-La - created classified directory ad copy for the Energy Healing Medicine and Reiki Categories adhering to a strict 25-word count, for publication in the Spirit of Change Alternative Health Directory - view ad here (broken link being corrected)
Falmouth Community School - created newspaper insert copy for "Journal It" - a Therapeutic Journal Writing course being offered in the school's digital and print catalog from Fall 2013 to present - view ad here
BLOGS / WORDPRESS: Designed, maintain and content writer for a variety of blogs
My Little ShangriLa Blog - Arts, Entertainment Holistic Health & Lifestyle Blog covering local and national articles, information and inspiration for one's pleasure, curiosity and well-being
The Write Copywriter Blog - Covering articles, information and inspiration on the print, web and digital writing process.
Brain Brew Blog - a Daily Dose of Inspiration - Good 'Til the Next Thought
Country Music Enterprise - Local Boston and national country music news, reviews and interviews (published as a 'category' at My Little ShangriLa Blog while the Country Music Enterprise Blog is in design phase)
Country Music Pride - this is a complete portfolio of my time with this blog from 2011-2013 as Co-Editor, writer and digital journalist covering local Boston and national country music entertainment news, reviews and interviews.
DIGITAL JOURNALISM / BOOK REVIEWS: Digital book reviews of books penned by country music artists:
"From This Moment On" and Shania Twain Stand Together Forever in Integrity : From This Moment On is by no means a story of a young Canadian girl born into poverty who gets lucky with a microphone, rises to stardom, lives in a castle and is looking for sympathy as she nurses wounds of betrayal. Yet From This Moment On is by no means simply another story of the life of a celebrity. From This Moment On is a story of a young girl who may have been “born into poverty” but . . .
Deborah Allen Pens "The Loneliest Christmas Tree" Children's Book : No
matter who we are, none of us ever wants to feel left out in life.
Whether you’re Rudolph the Red Nosed Reindeer never allowed to “play in
any reindeer games”, a “Charlie-in-the-Box” castaway dismissed to the
land of the misfit toys, or a Christmas elf wanting to be a dentist, we
all have an inherent need to be accepted for who we are and be a part of
the world around us. For
“The Loneliest Christmas Tree” author, Deborah Allen, it all began in
“The Loneliest Christmas Tree” itself, it all began in the forest among
other . . .
Jimmy Wayne's "Paper Angels" is More Than a Story About a Seasonal Program : Its story may be seasonal. It’s message is eternal . . . The book is a collaboration of lives, stories and artists. The story is about fear, anger, blame, faith, love and kindness and the myriad of ways those emotions surface and hide. The Program is the Salvation Army’s seasonal mission to provide assistance to families in need at Christmastime. And together they create a heartwarming story sure to enlighten, enrich and effect you . . .
DIGITAL JOURNALISM / CONCERT REVIEWS (BOSTON): a mere sampling of the diversity of entertainment that graces the myriad of venues in Greater Boston that I've had the privilege of attending and reviewing:
Gary Allan Blew The Top Off The Cape Cod Melody Tent : Summer nights and concerts, they go together like heat waves and tan lines. And on Cape Cod there’s no shortage of eclectic summer vibrations. From fairs to festivals, corner bars and art centers, many a night air on Cape is filled with sounds of rock, reggae, blues, Irish, folk and country. And for both residents and visitors, the stay isn’t complete without taking in at least one show at the Melody Tent in Hyannis. Amidst the heat, humidity, intermittent rain and burning floodlights, Gary Allan hit the center of the slow-turning stage and for 90 minutes gave his eye-level audience . . .
NO BEER ALLOWED ! at the Eric Church "Blood Sweat & Beers" Tour at UMass Amherst : “The Blood Sweat & Beers Tour will go lots of places. But nobody, nobody gave it to us like you guys (Boston).” And on September 13th UMass Amherst played host to the opening night of the second leg of the Eric Church Blood Sweat & Beers Tour serving up . . . a dry venue ! . . .
Every Eric Church Melody Will Sound Like the Memory of This September Saturday Night Eric Church Concert in Boston! : The end-of-summer evening sky was hosting an early setting sun. The air was crisp and tailgaters staggered to finish up their final games of Beirut. There was definitely a different vibe in the air ! “Like a honey bee beatin’ on my screen door,” you heard a little buzz from the dark stage floor. Church hit the stage, the Choir hit a roar, and the atmosphere was . . .
Keith Urban's "Get Closer" Concert Erupted at the Boston Garden With the Magnitude of an Earthquake : Anyone meandering through Boston Friday evening, July 8, 2011 who heard threatening rumbles of what sounded like an earthquake need not be concerned. The explosion was country superstar Keith Urban delivering a two hour, hard-rockin’ country music performance of seismic proportion. No, I Don’t Think Hank Done It That Way ! but Boston’s sure glad Keith Urban did . . .
Eric Church to Blame for Tailgating Coming to An End at Boston Concert: There’s no denying Boston loves its tailgating. It’s serious business and everyone plays their part. Nothing stops Boston from full-scale tailgating. They set up early and break down late. Except on Sunday, June 5, 2011 at the Comcast Center in Mansfield, Mass, something changed and it was soon discovered Eric Church was to blame . . .
Jason Aldean Captivated Fans With an Attitude, an Edge and a Confidence That Shouted - "This Is My Kinda Party" : The curtain dropped, the crowd rose and the evening erupted. Jason Aldean was in town, at the Comcast Center and – headlining ! You might remember Jason played the Comcast back in 2008 as an opening act on the Tim McGraw tour. But on Sunday night, June 5, 2011 beneath the pavilion of a setting sun and a sea of faces, Jason emerged into an evening of . . .
DIGITAL JOURNALISM / FEATURE ARTICLES: Digital feature entertainment articles - Boston local and national news - written and published by Christine McDonald:
Patti Page Left Her Voice in Music, her Two-Step in Tennessee but Her Charisma on Cape Cod : Patti
Page, the “kid from Oklahoma who never wanted to be a singer, but was
told I could sing and things snowballed” died at the age of 85 on New
Year’s Day (1/1/13) in Encinitas, Calif., according to her publicist
Schatzi Hageman . . .
Dierks Bentley Releases His 6th Studio Album "HOME" in Boston, MA : on Saturday February 4, 2012, the country star kicked off the release of “Home” with a CD release party stop in Boston, MA. The sold out show was held at Boston’s Hard Rock Cafe . . .
Boston Country Radio 102.5 WKLB Program Director and Music Director Take Top 2013 Country Radio Seminar Honors : Things just keep getting better for CMA Radio Station of the Year, Boston Country Radio 102.5 WKLB.
The 2012 Country Music Association Awarded Radio Station of the Year Program Director Mike Brophey and Music Director Ginny Rogers both received top honors on Friday March 1st at the 2013 Country Radio Seminar/Country Aircheck Awards in Nashville, Tennessee . . .
Hell Yeah! WKLB Boston WINS CMA Major Market Radio Station of the Year : On October 8 national recording artist and CMA Awards co-host Brad Paisley personally called WKLB Boston Country radio station Program Director Mike Brophey to share the awesome award winning news with him that the Country Music Association just awarded 102.5 WKLB Boston Country Radio Station the 2012 CMA Award for Major Market Radio Station of the Year . . .
Breaking News! Keith Urban has a New Permanent Residence : With properties in Nashville, Australia, New York and LA, would it surprise you to learn Keith Urban has acquired another residence – in his own name, in his own right? Word has it he’s been building this one for many years . . .
CMA Songwriters Series BOSTON DEBUT Featuring Kenny Chesney to be AUDIO STREAMED LIVE : It all starts with a song. And Thursday August 25, 2011 (8:00 PM/ET) Kenny Chesney and the CMA Songwriters Series will make its Boston debut playing to a sold-out house at the Royale Nightclub, 279 Tremont Street, in the heart of Boston’s Theatre District showcasing the craftsmen that create the songs for artists, for radio, for … you ! . . .
Ronnie Dunn Mixes His Boston Debut with Toby Keith's I Love This Bar & Grill's Official Grand Opening : But Dunn is a solo artist now and breaking away from the previously successful performance pack to embark on one’s own doesn’t have a historically huge success rate. But Dunn made his now solo Boston debut on November 30, 2011 in a small bar room setting – okay, a big bar room setting. In any event, a bar room setting. In fact, it was Toby Keith’s Bar in Foxborough, MA and it was the "I Love This Bar & Grill Official Grand Opening!" Yet, I couldn’t help but wonder what a solo Ronnie Dunn performance might be like. Having been a big fan of the Brooks & Dunn legacy . . .Toby Keith's "I Love This Bar & Grill" Restaurant in Boston, MA is Top Quality and Built to Last
: “I love Boston. They’re in my Top 5 – Not just New England, but Boston.” It’s a comment I’ve heard Toby Keith voice more than once through the years. So I was not at all surprised to hear he was bringing his “I love This Bar & Grill Restaurant” chain to mingle amidst Boston’s rich and diverse history . . .
DIGITAL PODCAST / VIDEO JOURNALISM & PRODUCTION: Created lead-in, fade-out, interview content; conducted phone interviews; worked alongside broadcast engineers to record the following LIVE podcast interview audio files published at iTunes:
Eli Young Band: LIVE Country Music PrideCAST of Eli Young Band interview - available to download, play in new window or listen at iTunes
Jake Owen: LIVE Country Music PrideCAST of Jake Owen interview - available to download, play in new window or listen at iTunes
Casey James: LIVE Country Music PrideCAST of Casey James interview - available to download, play in new window or listen at iTunes
Eric Church: LIVE Country Music PrideCAST of Eric Church interview - available to download, play in new window or listen at iTunesBusiness Promotional Video:
Designed and produced in WinCAM broadcasting studio a 2:32 promotional copywriting video
SOCIAL MEDIA: design, content writer and administrator for the following social media sites:
My Little Shangri-La Facebook: Facebook page of the My Little Shangri-La, a privately owned and operated holistic health, healing arts business. My Little Shangri-La specializes in teaching and administering the Japanese Healing Art of Reiki, teaching therapeutic journal writing and is the parent company/site of The Write Copywriter
The Write Copywriter Facebook: Facebook page of The Write Copywriter, a privately owned and operated boutique writing business specializing in crafting copy, content, column, collateral, web, blog and review writing for the Holistic Health, Healing Arts, Lifestyle, Spirituality and Entertainment industries.
Country Music Enterprise Facebook: Facebook page of the upcoming (in design phase) Country Music Enterprise Blog
Country Music Pride: Facebook page of Country Music Pride blog where I was its 90% administrator from 2011-2013
Linked In Christine McDonald: the professional LinkedIn profile of Senior Writer Christine McDonald
the only "official" twitter account of holistic health, healing arts, lifestyle and entertainment writer and practitioner, Christine McDonald
the official YouTube channel of The Write Copywriter
WEBSITE / SEO WRITING: design, layout, content. Websites rank(ed) in Google Top 10, Top 5 and #1 search engine results for 5 years:
My Little Shangri-La - a privately owned and operated holistic health, healing arts business. My Little Shangri-La specializes in teaching and administering the Japanese Healing Art of Reiki, teaching therapeutic journal writing and is the parent company/site of The Write Copywriter
The Write Copywriter - a privately owned and operated boutique writing business specializing in crafting copy, content, column, collateral, web, blog and review writing for the Holistic Health, Healing Arts, Lifestyle, Spirituality and Entertainment industries.
More samples are coming - please be patient - it takes time to totally transform and transfer file samples. Thank you for your understanding. Don't hesitate to contact me to discuss whatever it is you need to help bring your product, service idea - event, cause or artist to where you would like it to be.